One thing that I love about Seth Godin is his unceasing efforts in trying to make companies see that they need to treat their customers with respect. This is made evident again in a great little piece he wrote about Apple’s $200 iPhone price drop that the mediawenttotown on.
He talks about a bunch of things Apple could have done to make the early adopters “ok” with the fact that they were just out $200. But then he goes on to say:
The key is to not give price protection to early buyers (that’s unsustainable as a business model) but to make them feel more exclusive, not less.
I wish more corporations would take the route of doing everything in their power to make their customers feel respected. To make their customers feel like they have a choice and could take their business elsewhere (even if they can’t take their business elsewhere).
